The Department of Environment & Transport aims to reduce deaths and injuries of children on roads by 50% within the next 10 years.

Nationally, 54% of primary school pupils walk to school and the private car has now become the greatest threat to child safety.

Just over half of the accidental deaths of school children are due to road accidents.

23 children aged 0 - 7 are killed or injured every week, totalling 1,200 each year.

Young children are poor at assessing a safe place to cross the road, and at judging speed and distance.